One third of Internet customers will use a tablet in 2014

Nov 23 2011 / By

The iPad has catapulted tablet use to the forefront of must-have devices.  By the end of this year, it is estimated that 33.7 million people in the United States will be using a tablet.

The growth of tablet users in the last year has been up by over 158%.  In December of last year, the first iPad had been around one year.

By the end of 2014, around 90 million people will be using a tablet.

eMarketer 2010 14 us tablet users and penetration One third of Internet customers will use a tablet in 2014The company eMarketer made these estimates.  They also estimate that 27.7% of the US population will have a tablet.

They believe that tablets will eventually be like smartphone ownership with people keeping tablet use to themselves.  Currently a lot of tablets are shared.

As far as Apple keeping the majority share of the tablet market for itself, eMarketer predicts that the iPad will have a 68% market share.  Other tablet makers will erode the iPad’s current lead, but Apple will remain supreme in the tablet market.

eMarketer 2010 14 us ipad users and penetration One third of Internet customers will use a tablet in 2014Women, who happen to have less than 50% of the tablet ownership are expected to pull even with the men.  By the end of 2011, youths under the age of 18 own 13% of the tablets.  That will increase to 15.9% in three years.

People who are between 18 to 34 years at the end of this year with 31.5% ownership will grow to 34.8% with the 35 and over slipping from 55.5% to 49.3%.

I will have to buy a tablet in 2014 to try and increase the 35+ crowd ownership.

Charts and analysis by eMarketer.

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3 Responses

  • Fred Marlow
    November 25, 2011 at 10:27 pm

    The tablet users in the last year has been up 158% by all over the world.

  • J miah
    December 9, 2011 at 3:43 pm

    The last year has been up to 160% tablet computer user above all the world.

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